{"id":536,"date":"2023-12-01T13:58:29","date_gmt":"2023-12-01T12:58:29","guid":{"rendered":"https:\/\/promotionice.com\/blog\/fr\/?p=536"},"modified":"2023-12-01T13:58:31","modified_gmt":"2023-12-01T12:58:31","slug":"goodies-tendances-hiver-2023","status":"publish","type":"post","link":"https:\/\/promotionice.com\/blog\/fr\/goodies-tendances-hiver-2023\/","title":{"rendered":"Les goodies tendances de l\u2019hiver 2023\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-cadeaux-publicitaires-hiver-2023.png\" alt=\"goodies objets personnalis\u00e9s tendances 2023\" class=\"wp-image-538\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-cadeaux-publicitaires-hiver-2023.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-cadeaux-publicitaires-hiver-2023-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-cadeaux-publicitaires-hiver-2023-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-cadeaux-publicitaires-hiver-2023-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<p>Les modes changent constamment et rester \u00e0 la page aujourd\u2019hui peut parfois \u00eatre un vrai challenge. Mais pour parvenir \u00e0 s\u00e9duire votre public, il est important de conna\u00eetre ses <strong>besoins et ses pr\u00e9f\u00e9rences du moment<\/strong>. Nous avons compil\u00e9 pour vous tout ce qu\u2019il faut <strong>savoir sur les tendances qui marqueront la fin d\u2019ann\u00e9e<\/strong> dans l\u2019univers du cadeau promotionnel. Inspirez-vous et faites parler votre cr\u00e9ativit\u00e9 en personnalisant vos goodies publicitaires !\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/01. Les couleurs de cet hiver 2023<\/strong><\/h2>\n\n\n\n<p>Ah vivement ce petit moment au coin du feu, cette fois-ci notre palette de fin d\u2019ann\u00e9e rime avec chaleur et r\u00e9confort. Pantone a choisi,<strong> la couleur 2023, c\u2019est le viva magenta<\/strong> ! Une couleur vivante, vibrante et surtout pleine d\u2019\u00e9nergie.<\/p>\n\n\n\n<p>C\u2019est effectivement les couleurs vives qui dominent en cette fin d\u2019ann\u00e9e, fini la monotonie, c\u2019est la diversit\u00e9 et le dynamisme que l\u2019on recherche. Le <strong>rouge oxblood, le bleu roi et le rose sont les stars<\/strong> de notre palette de couleur, elles apporteront du peps et du style \u00e0 vos cadeaux publicitaires.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1300&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Image agrandie&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1.png\" alt=\"couleurs pantone ann\u00e9e 2023 hiver\" class=\"wp-image-545\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/couleurs-tendance-pantone-2023-1-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2019image\u00a0: couleurs pantone ann\u00e9e 2023 hiver\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Fermer\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"couleurs pantone ann\u00e9e 2023 hiver\" class=\"wp-image-545\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"couleurs pantone ann\u00e9e 2023 hiver\" class=\"wp-image-545\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/02. Les designs en vogue<\/strong><\/h2>\n\n\n\n<p>Nous avons \u00e9t\u00e9 t\u00e9moin de l\u2019\u00e9mergence de nouvelles tendances artistiques en cette ann\u00e9e 2023 et elles continuent de dominer nos designs en cette p\u00e9riode hivernale.<\/p>\n\n\n\n<p>D\u2019abord apparu en Australie et aux US, <strong>l\u2019art textur\u00e9<\/strong> a fait ses premiers pas chez nous, il est caract\u00e9ris\u00e9 par des <strong>formes en reliefs et des surfaces rugueuses<\/strong> avec une pointe de luxe. En contraste, le minimalisme trouve toujours sa place, en m\u00ealant design simpliste et subtile.<\/p>\n\n\n\n<p>Un autre mouvement artistique qui gagne du terrain dans le design et qui a pour philosophie \u201cla forme suit la fonction\u201d, c\u2019est le brutalisme. Il se traduit par des designs simples qui se concentrent sur une communication efficace du message attendu.<\/p>\n\n\n\n<p>Mais comme souvent dans la mode, la nostalgie vient nous refrapper de plein fouet, et 2023 n\u2019y fait pas exception. Le style r\u00e9tro a fait son grand retour sur sc\u00e8ne, pour nous faire voyager \u00e0 nouveau dans le temps. On y colle un m\u00e9lange d\u2019\u00e9l\u00e9ments futuristes, techno, comme du dessin 3D qui rappellent la nature ou qui font r\u00e9f\u00e9rence \u00e0 l\u2019IA.<\/p>\n\n\n\n<p>Pour les formes, on retrouve une multitude de formes g\u00e9om\u00e9triques, du damier, du baroque comme le damas qui revient en force. Ces formes ont le m\u00e9rite de faire contraster la simplicit\u00e9 avec style et design, pour un atout visuel in\u00e9galable.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1300&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Image agrandie&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023.png\" alt=\"retro art design style 2023\" class=\"wp-image-542\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-design-2023-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2019image\u00a0: retro art design style 2023\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Fermer\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"retro art design style 2023\" class=\"wp-image-542\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"retro art design style 2023\" class=\"wp-image-542\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/03. Les mati\u00e8res populaires de cet hiver<\/strong><\/h2>\n\n\n\n<p>Les basses temp\u00e9ratures nous donnent envie de nous faufiler dans des mati\u00e8res douces, confortables et chaudes comme la <strong>laine<\/strong> et le velours. Ces <strong>mati\u00e8res naturelles<\/strong> reviennent au go\u00fbt du jour, elles sont id\u00e9ales pour les plaids, les \u00e9charpes, les gants et les coussins, avec leur texture rugueuse, elles s&rsquo;\u00e9loignent des tissus lisses plus conventionnels.<\/p>\n\n\n\n<p>Cette ann\u00e9e a encore \u00e9t\u00e9 marqu\u00e9e par la transition \u00e9cologique, les mati\u00e8res \u00e9colo et naturelles n\u2019ont plus \u00e0 rougir face au plastique. La mati\u00e8re qui s\u2019est le plus d\u00e9marqu\u00e9e en ce sens, c\u2019est le <strong>chanvre, le nouvel ambassadeur du recycl\u00e9 et du durable<\/strong> !<\/p>\n\n\n\n<p>On poursuit dans la tendance de l\u2019\u00e9l\u00e9gance et de la simplicit\u00e9 avec le verre et la c\u00e9ramique, deux mat\u00e9riaux tr\u00e8s populaires de par leur polyvalence et de leur apparence attractive et \u00e9pur\u00e9e.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1300&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Image agrandie&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023.png\" alt=\"mati\u00e8res naturelles eco-responsable hiver 2023\" class=\"wp-image-541\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-matieres-naturelles-2023-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2019image\u00a0: mati\u00e8res naturelles eco-responsable hiver 2023\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            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<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/04. Les typographies 2023<\/strong><\/h2>\n\n\n\n<p>Pour la typographie, cette ann\u00e9e a \u00e9t\u00e9 rythm\u00e9e par l\u2019exp\u00e9rimentation, les polices sont devenues les t\u00eates d\u2019affiche de la plupart des designs. Les polices Serif sont toujours aussi populaires mais cette fois elles sont abord\u00e9es sous un angle diff\u00e9rent : forme exub\u00e9rante et stylis\u00e9e.&nbsp;<\/p>\n\n\n\n<p><strong>2023, c\u2019est un m\u00e9lange d\u2019audace, de simplicit\u00e9 et d\u2019exp\u00e9rience<\/strong>. La tendance principale c\u2019est de combiner des lettres, des \u00e9l\u00e9ments de polices et de tailles diff\u00e9rentes, pour cr\u00e9er un m\u00e9lange calligraphique \u00e9l\u00e9gant et cr\u00e9atif, notamment pour la personnalisation d\u2019objets promotionnels originaux.<\/p>\n\n\n\n<p>Les polices classiques et modernes plut\u00f4t populaires l\u2019an pass\u00e9, reste toujours une bonne option, mais avec l\u2019arriv\u00e9e de l\u2019IA et d\u2019autres nouvelles technologies, les polices type futuriste refont surface. Hormis ce petit saut en avant dans le temps, les polices r\u00e9tro Understock ou Garment restent tr\u00e8s appr\u00e9ci\u00e9es pour la cr\u00e9ation de designs attrayants.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1300&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Image agrandie&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023.png\" alt=\"typographies 2023\" class=\"wp-image-540\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/tendance-typographie-2023-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2019image\u00a0: typographies 2023\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n           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class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"typographies 2023\" class=\"wp-image-540\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image aligncenter size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"typographies 2023\" class=\"wp-image-540\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/05. Goodies hiver 2023 : alli\u00e9 l&rsquo;utile \u00e0 l\u2019agr\u00e9able<\/strong><\/h2>\n\n\n\n<p>La tendance de cet hiver 2023 se conforte dans l\u2019esth\u00e9tisme mais par-dessus tout dans l\u2019utilit\u00e9. L\u2019apparence n\u2019est plus la priorit\u00e9 num\u00e9ro uno, les cadeaux doivent \u00eatre <strong>utiles et am\u00e9liorer notre quotidien<\/strong>. Des mugs isothermes qui gardent nos boissons bien au chaud pendant les jours froids d\u2019hiver, jusqu\u2019aux <a href=\"https:\/\/promotionice.com\/fr\/parapluies-pliants-personnalises\" target=\"_blank\" rel=\"noreferrer noopener\">parapluies publicitaires pliables<\/a> et r\u00e9sistants qui ne prennent pas trop de place, pour nous prot\u00e9ger en ces jours de pluie interminables. Les cadeaux personnalis\u00e9s doivent \u00eatre plus que de simples objets d\u00e9coratifs.<\/p>\n\n\n\n<p>C\u2019est notamment la m\u00e9t\u00e9o et les festivit\u00e9s de cette \u00e9poque de l\u2019ann\u00e9e qui vont nous inspirer pour notre s\u00e9lection de goodies. Les cadeaux promotionnels comme les grandes \u00e9charpes douces et les <a href=\"https:\/\/promotionice.com\/fr\/gants-personnalises\" target=\"_blank\" rel=\"noreferrer noopener\">gants<\/a> deviennent des compagnons essentiels pour traverser l\u2019hiver en toute s\u00e9r\u00e9nit\u00e9. Des articles personnalis\u00e9s pour des \u00e9v\u00e9nements ou des c\u00e9l\u00e9brations comme le m\u00e9gaphone pour animer et ambiancer les f\u00eates de fin d\u2019ann\u00e9e, sont appr\u00e9ci\u00e9s non seulement pour leur c\u00f4t\u00e9 festif, mais aussi pour leur utilit\u00e9.<\/p>\n\n\n\n<p>Avec l\u2019arriv\u00e9e de No\u00ebl et le passage \u00e0 la nouvelle ann\u00e9e, les goodies qui rappellent ces th\u00e8mes sont d\u2019excellentes options pour cr\u00e9er des cadeaux personnalisables attrayants, en plus de capturer ces moments magiques, ils se personnalisent <strong>selon vos besoins et vos valeurs<\/strong>. Les <a href=\"https:\/\/promotionice.com\/fr\/calendriers-personnalises\" target=\"_blank\" rel=\"noreferrer noopener\">calendriers personnalis\u00e9s<\/a>, les agendas, les <a href=\"https:\/\/promotionice.com\/fr\/tasses-de-noel\" target=\"_blank\" rel=\"noreferrer noopener\">tasses de No\u00ebl<\/a>, les chaussettes aux motifs de No\u00ebl personnalis\u00e9es et autres articles festifs sont des cadeaux publicitaires qui raviront vos clients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/promotionice.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"700\" src=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/goodies-personnalises-hiver-2023.png\" alt=\"goodies articles personnalis\u00e9s hiver 2023 chausettes de n\u00f6el gants carnet \u00e9cologique mug isotherme \u00e0 personnaliser porte-cl\u00e9 lampe \" class=\"wp-image-539\" srcset=\"https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/goodies-personnalises-hiver-2023.png 1300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/goodies-personnalises-hiver-2023-300x162.png 300w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/goodies-personnalises-hiver-2023-1024x551.png 1024w, https:\/\/promotionice.com\/blog\/fr\/wp-content\/uploads\/2023\/12\/goodies-personnalises-hiver-2023-768x414.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a><\/figure>\n\n\n\n<p>En r\u00e9sum\u00e9, les tendances des goodies de cet hiver 2023, c\u2019est d\u2019allier style et fonctionnalit\u00e9. Avec les changements de temp\u00e9ratures et les f\u00eates en approche, ce sont des cadeaux qui facilitent la vie quotidienne qui marqueront des points. <\/p>\n\n\n\n<p>L\u2019\u00e9cologie fait d\u00e9sormais partie des grandes pr\u00e9occupations des entreprises, l\u2019usage de mat\u00e9riaux durables est devenu une priorit\u00e9 tout comme r\u00e9duire son impact n\u00e9gatif sur l\u2019environnement. Faites la diff\u00e9rence en montrant votre engagement pour un monde plus vert en offrant des <a href=\"https:\/\/promotionice.com\/blog\/fr\/cadeaux-ecologiques-raviront-vos-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">cadeaux \u00e9thiques et \u00e9cologiques<\/a>. N\u2019h\u00e9sitez pas \u00e0 faire un tour sur notre site pour encore plus d\u2019id\u00e9es cadeaux !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Panne d\u2019inspiration pour vos objets publicitaires, voici tout ce que vous devez savoir sur les tendances qui marqueront cet hiver 2023.<\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/536"}],"collection":[{"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":2,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/536\/revisions\/546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promotionice.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}