Digital Label Printing
The digital label is a type of marking that offers a design of excellent quality; the image is printed on an adhesive material, which is later affixed to the selected product. This sticker can be applied to various materials, but it is commonly used on plastic boxes and packaging.
What are digital labels?
To create a digital label, you must initially select the design; once chosen, the computer is instructed, through computer software, on the cutting path to be performed. Using a plotter printer on an adhesive support, the logo is printed.
Finally, the labels are cut and applied to the selected product in the desired position. When choosing the image, it's important to note that this method doesn't allow very complex designs, and the shapes should be simple and geometric.
What are the advantages and disadvantages of the digital printing label?
Undoubtedly, one of the advantages of the digital label is the ability to print full-colour designs. Its printing quality is optimal, greater than in other marking techniques. Additionally, the printing process is simple and doesn't require much time.
These labels can be applied to a wide range of materials such as plastic, wood, metal, or leather, becoming a solution for products that are more challenging to customize. However, labels cannot have very complex shapes, and although it allows colourful designs, the tone may not be a 100% exact reproduction of the Pantone.
What products are best for digital label printing?
The digital label technique is often used as a solution for items that are difficult to label due to its adherence to various materials. It is commonly used for packaging or plastic boxes. The generated label can have different purposes, serving as a product label, a source of information for the consumer, or an indicator of promotions.
Sometimes, they become the image of the item itself, or a label with the brand's logo, helping consumers identify and recognize the company. Creative designs are typically used with the aim of attracting attention and reaching a larger audience. Some of the promotional gifts that can be found with this process include promotional pens, custom keychains, or document folders.
What is the cost of the digital self-adhesive labels?
The cost of this method is affordable, and it usually allows repetitions without a fixed cost for repetition. If you are looking to print a simple design on a flat surface, this is certainly an option to consider.
