What is rotary printing?
Rotary printing is a manual marking method that allows the reproduction of images on round or cylindrical surfaces. It offers quality color finishes at an economical price. It is frequently used in the world of merchandising thanks to the results it provides.
What does rotary screen printing consist of? Steps and process
Conventional screen printing is a customization technique that allows printing and engraving of patterns using a very fine screen, either metal or silk. Both techniques have a very similar system; their main difference lies in the fact that circular screen printing has a circular-shaped screen.
Thanks to its shape, it allows customizing surfaces with these characteristics. Its process is straightforward; the mesh moves over the surface we want to engrave and rotates, while the inner squeegee and rake allow the ink to pass through, thus achieving the printing of the selected gift.
What are the advantages of cylindrical screen printing? And disadvantages?
The main advantage of cylinder screen printing is that it allows recording objects quite accurately, regardless of their size. Thanks to its rotating mechanism, it provides the possibility of printing larger areas on cylindrical items. It also provides better coverage, as ink transfer is more effective, while also providing greater adhesion.
But not everything is positive; one of the disadvantages of circular screen printing is that it is not recommended for printing on rough materials. Furthermore, this type of printing is not suitable for dishwashers and may fade over time. But on the positive side, practically any material allows circular screen printing, as it can be printed on plastic, metal, wood, or ceramic, among others.
What items are best for round screen printing?
Using rotary stamping, various promotional items can be customized, such as promotional mugs or bottles with your company's logo. Virtually any object with a curved or round surface. As we have already mentioned, circular screen printing can be applied to a multitude of materials, so the range of cylindrical products that can be customized is very wide.
We can also see it on lunch boxes for work or glass cups. Or other items as diverse as writing pencils and promotional pens. Personalizing objects will provide greater visibility to your company and help improve the relationship with your customers. As you have seen, the variety of items is very wide, so you just have to choose the item that best suits your audience.
How much does rotary silkscreen cost?
Rotation printing usually has a slightly higher cost than other techniques, such as traditional screen printing or pad printing. But it is also worth considering that the marking area it allows on concave surfaces is also larger.
However, it has a much more accessible price than other techniques, such as ceramic transfer, used for this type of promotional item. What is certain is that the larger the order quantity, the cheaper the customization will be.
